September 8th 2020
3 things to do in a recession - by hospitality experts who thrived
by Chris Hawksey Staffing and Recruitment Advice, Hospitality, Industry Advice, Hospitality Recession Advice, Hospitality Expert, Events industry, Covid 19
With over 9,000 events under his belt, and an envious client list from popstars to royalty, Johnny Roxburgh certainly knows a thing or two about the industry. He says "keep calm, have self-belief, cut your costs as much as you can.. but be loyal to your staff. You need good, proper staff for when the taps come back on... otherwise you're screwed!" See the full interview here.
We caught up with Urban Caprice Managing Director Lucy Verner on how she is planning to tackle a global downturn and she gave some poignant advice - strengthen your brand and define what you're good at! She said "I think it's important to not try and reinvent the wheel and be something you're not. The most important thing is to stick to what you do and what you know." Listen to her full opinion here.
It can be scary, and tricky, but being open to collaborations with other businesses can be an excellent way to keep costs down and increase profits. After starting her boutique catering firm Top Hat in 2002, Hattie Mauleverer recommends reaching out with similar companies to share overheads - "it's so silly" to not consider it! Listen to her speak extensively on the subject in her full podcast episode here.
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